Google Ads agency in Dubai: PPC campaigns judged by booked calls, not clicks
People who search on Google already want what you sell. Our job is to put you in front of them at a cost that makes sense, and to prove which searches turn into clients.
Google Ads management from AED 4,100/month + AED 2,000 set-up (≈ €1,000 + €500). Your ad spend is separate and paid by you directly to Google.
We open your current account with you, or your plan if you haven’t started.
When Google Ads is the right channel
Google Ads catches demand that already exists. Someone types “emergency plumber Dubai Marina” or “dental implants Dubai price” because they need it now.
That makes it the fastest channel when people already search for your service. It’s a poor fit when nobody searches for it yet. In that case, social ads that create demand usually work better: see our Meta Ads service.
On the first call we look at real search volumes for your service in the UAE and tell you which of the two makes sense first.
PPC, SEM, AdWords or Google Ads: the same service
You’ll see this work called PPC (pay per click), SEM (search engine marketing), AdWords or Google Ads. For most businesses in Dubai, they mean the same thing: ads on Google search that you pay for only when someone clicks.
AdWords is the old name. Google renamed it Google Ads in 2018 (Google’s announcement, 27 June 2018).
PPC management, as we do it, covers the whole account: research, campaign build, ad copy, bidding, tracking and the daily review. Our PPC services in Dubai are Google first. We run Meta Ads too, as a separate service.
What’s included
1. An account built in your name
If you don’t have a Google Ads account, we create it under your business. If you do, we audit it before touching anything. Either way, you own it and the billing goes straight to your card.
2. Search campaigns around buying intent
We start with search, grouped by service and area, with match types we control.
- Keywords that signal intent: “price”, “near me”, “company”, “book”.
- Negative keywords from day one, so you don’t pay for “jobs”, “course” or “free”.
- Ads written for each group, with your real offer and your area, and no claims you can’t back up.
3. Tracking that counts calls and WhatsApp, not just forms
In Dubai a lot of enquiries arrive by phone or WhatsApp. If only form fills are tracked, Google optimises for the wrong thing.
We track calls from ads, clicks to WhatsApp and form submissions as separate conversions. Then we tell Google which ones matter.
4. Leads matched to sales
Every lead lands in your CRM with the campaign and keyword that brought it. When a deal closes, it can be sent back to Google Ads as an offline conversion, so bidding learns from clients, not from clicks. More on the KPIs behind this in how to choose a performance marketing agency.
If you don’t have a CRM, this is where the full lead generation system comes in.
5. Daily review, monthly reconciliation
Every day: search terms, budgets, ads that got more expensive. Every month: your numbers crossed with ours. What came in, what closed, what each client cost and what changes next month.
Who it’s for
| Business | Typical searches we target |
|---|---|
| Real estate brokerages | Area and property-type searches for buyers and tenants. Every real estate ad, including general lead campaigns, carries a Trakheesi permit number obtained by your broker. |
| Clinics | Treatment and “near me” searches. Ad text approved by your Medical Director under DHA standards, with no guaranteed results or bait prices |
| Service businesses | Urgent and comparison searches: “repair”, “installation”, “company”, “cost” |
| Online stores | Shopping and product searches from a Merchant Center feed. See ecommerce marketing in Dubai |
Google Ads and the map
In our check of 199 UAE searches for marketing and business services (29 October and 4 November 2026), 124 showed a map pack. When it shows, people often see ads first, then the map, then the websites.
Ads can put you at the top of the page from the day they go live. The map is earned with local SEO in Dubai: your Google Business Profile, reviews and area pages. Running both can get you on the same search twice, and you can lower the ad budget on searches where the map already brings calls.
In real estate, Google is one source among several. Our guide on where real estate leads come from in Dubai compares it with portals and social ads.
How we work
| When | What happens |
|---|---|
| Week 1 | Account audit, or a new account in your name. Conversion actions set up for calls, WhatsApp clicks and forms |
| Weeks 2–3 | Keyword map, search campaigns and negative lists built, ad copy approved by you. Performance Max only once there’s enough conversion data to feed it |
| Week 4 | Search campaigns live, with budgets capped while the first data comes in |
| Month 2 onwards | Search-term review every day, bidding tuned to the conversions your CRM confirms, monthly call |
Remote, with in-person meetings in Dubai when useful.
What we won’t do
- Guarantee a number of leads or a cost per lead. Both depend on your market, your offer and your budget.
- Mix our fee into your ad spend. Google charges your card directly; our fee is a separate invoice, agreed in writing before we start.
- Run property, clinic or education ads without the sector approval your business needs first.
- Hide the account from you. You have full access from day one.
We also don’t have a Google Ads client case to publish yet. We’d rather say so than show you someone else’s numbers.
Pricing
| Compared | Price |
|---|---|
| Set-up (once): account, tracking, campaign build | AED 2,000 |
| Monthly management | From AED 4,100/month |
| Ad spend | Paid by you to Google, separately |
“From” covers one account and one location. More locations, languages or campaign types add work, and you get the quote in writing first.
Prices exclude VAT. If VAT applies, it is added at the legal rate and shown on the invoice. Invoiced by LEADS AND FUNNELS MARKETING FZCO, licensed by IFZA in Dubai (licence 75650).
Want people to find you without paying for every click as well? See SEO, or browse all our services and prices.
Frequently asked questions
It depends on how many people search for your service and what each click costs in your sector. Our study of what a Google Ads click costs in Dubai, by sector gives medians in AED for the business-service searches we measured. On the first call we look at real UAE search data for your service and give you a starting budget in writing. If the numbers don’t work for your business, we tell you before you spend anything.
An agency that manages your pay-per-click ads, usually on Google. A good one builds the account, writes the ads, sets up tracking and reviews search terms every day, and reports what each client cost, not just clicks.
Models vary: a fixed monthly fee, a percentage of ad spend, or both. Ours is a fixed fee, from AED 4,100/month plus AED 2,000 set-up, separate from your ad spend, which you pay to Google directly. Ask any agency to put the fee and the spend in writing as two separate lines.
It can be, when the cost of winning a client is lower than what that client is worth to you. Before launching, we work out the most you can pay per lead and per client. If the search data says you can’t reach that, we tell you before you spend.
Yes, under a new name. Google renamed AdWords to Google Ads in 2018. Same search ads, plus YouTube, Display, Shopping and Performance Max campaigns.
Yes. We audit it first and keep what works: its history is valuable and we don’t start from zero for the sake of it. Then we fix tracking, clean up search terms and rebuild the campaigns that leak money. You keep full ownership throughout.
Not for Google Ads itself, but your sector may need one. Every real estate ad, including general lead campaigns, needs a Trakheesi permit number from the Dubai Land Department, obtained by your broker. Clinics need DHA-compliant content approved by their Medical Director. We don’t launch until that’s in place.
Yes, and they often should. Google captures people already searching; Meta reaches people who haven’t started yet. We run both from one CRM, so you can see which channel brings clients, not just cheaper leads. Each is priced separately, so you start with the one that fits.
Search campaigns get impressions and clicks within days of going live. Judging cost per client takes longer: the first month is spent learning which searches convert, and the second is where costs start to settle. We show you the numbers every month, good or bad.
Next step
We open your account or your plan and show you which searches waste budget, before you pay anything. Or message Miguel on WhatsApp: +34 611 833 911.