Guides to marketing and selling in the UAE
Guides on what advertising costs in Dubai, which permits apply and how property and services are sold in the UAE: Google Ads costs, permits, escrow, portals, funnels and lead response.
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17 guides
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UAE Advertiser Permit 2026: Who Needs It, Fees and Fines
The UAE Advertiser Permit, now issued by the NMA (formerly UAE Media Council, uaemc.gov.ae): who needs it, free for residents for 3 years, how to apply, fines.
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Trakheesi Permit for Social Media Ads in Dubai (2026)
Every Dubai property ad on Instagram, Facebook or WhatsApp needs a Trakheesi permit, lead-gen ads included. Who applies, the DLD fee and what goes on each ad.
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Real Estate Lead Sources in Dubai: What Works (2026)
The real estate lead sources that work in Dubai, how they compare, off-plan vs resale funnels and the first-hour follow-up that closes deals.
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Google Ads Cost in Dubai: CPC by Sector in AED (2026)
What a Google Ads click costs in the UAE for marketing, web, software and other business services: median CPC in AED by sector, from 224 keywords (Oct 2026).
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Ecommerce License in Dubai 2026: e-Trader, Cost and Steps
Ecommerce license in Dubai compared: DET e-Trader at AED 1,370, mainland and free zones (Meydan, DMCC, SPC) with official fees, steps, VAT and TDRA rules.
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Choosing an AI Company in Dubai: Automation Agency Checklist
How to choose an AI automation agency or AI company in Dubai: verifiable cases, who owns the data, official WhatsApp API, UAE PDPL, costs in AED, red flags.
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SEO Packages in Dubai: What SEO Costs in AED (2026)
How much SEO costs in Dubai: published SEO packages from 5 agencies in AED, what drives the price, local SEO, VAT, red flags and what our service costs.
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Facebook and Instagram Ads Cost in Dubai (2026, in AED)
What Facebook and Instagram ads cost in Dubai: how Meta charges, cost per lead by industry with dated sources, 5% VAT, agency fees, permits and fines.
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Performance Marketing Agency in Dubai: How to Choose (2026)
How to choose a performance marketing agency in Dubai: what it does, the KPIs that matter (CPL, CAC, ROAS), how results are measured, fees in AED and red flags.
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Meta Ads Changes 2026: What to Do in Dubai | captacion.ai
Dated Meta Ads changes for 2026, each with its source, whether Meta made it official, and what I’d do for lead generation and real estate in Dubai.
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Dubai Off-Plan Escrow Account: What Law 8/2007 Says
How Dubai’s off-plan escrow works under Law No. 8 of 2007, article by article, and how developers and brokers can explain it to buyers in plain words.
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GoHighLevel for Real Estate in the UAE: Pricing in AED
What GoHighLevel costs in AED, how to set it up for a UAE brokerage or developer, a real estate pipeline, WhatsApp on the official API and the PDPL.
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How to Sell Off-Plan Property in Dubai: For Developers
Selling an off-plan project in Dubai: escrow and DLD approval first, Trakheesi on every ad, portals vs your own funnel, and how to measure each phase.
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Off-Plan Sales Funnel in Dubai: 7 Stages and Their Leaks
The off-plan funnel in Dubai: lead, qualified, viewing, reservation, SPA and Oqood, instalments, handover. Where buyers drop and what to measure.
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Property Finder and Bayut Cost for Developers (UAE, 2026)
Property Finder and Bayut publish no developer prices. Property Finder’s terms: prepaid credits, no refunds, VAT on top. How to compare their cost per lead.
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Real Estate Developer Marketing Plan for the UAE
A marketing plan for a UAE developer built on DLD milestones: approvals, budget from your own ratios, channels, permits and five KPIs to review monthly.
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Speed to Lead in Real Estate: What the Studies Say
How fast to answer a property lead: the studies with their real source, what they don’t prove, WhatsApp or call, and how to cut reply time in Dubai.
Tools
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How Many Leads to Sell Out a Development (Calculator)
Work out how many leads, viewings and reservations you need to sell out a development in the UAE, what it costs in ads and how many months it takes.
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Property Portal vs Own Lead System: Cost per Sale
Compare the cost per sale of Property Finder or Bayut with an own system of ads and CRM. You enter your portal fee and leads; the tool does the maths.