WhatsApp Business API in Dubai: connected to your CRM, with an AI agent that qualifies
Plenty of companies will sell you WhatsApp software with a monthly licence. We aren’t one of them.
We take the official WhatsApp Business API, connect it to your CRM and put an AI agent on top that answers, asks the right questions and passes the chat to a person at the right moment.
Integration projects from AED 6,100 (≈ €1,500). Meta’s message charges and your provider’s fee are paid by you, outside our invoice.
We look at how your WhatsApp enquiries are answered today and where they stall.
We integrate. We don’t resell access
Access to the API comes from Meta, either directly or through an official Business Solution Provider (BSP). We don’t sell that access and we don’t add a layer of our own software in between.
What we do is the work around it: the number registered in your company’s name, the templates, the link to your CRM, the AI agent and the rules for when a human takes over. You keep the provider relationship, so nothing depends on us staying.
That’s what WhatsApp automation means for us: fewer chats waiting for a reply, not more messages sent.
What we set up
1. Your number on the official platform
Meta business verification, display name, the number registered with a BSP and a payment method on file with Meta. Unofficial WhatsApp Web tools and QR-scraping apps are out: they break Meta’s terms and get numbers blocked. Choosing a provider for the AI part? See how to choose an AI automation agency in Dubai.
2. Message templates, approved before launch
Any message you start outside the 24-hour window needs a template Meta has approved: appointment reminders, document requests, follow-ups, offers. We write them, choose the right category and submit them for review.
3. Every chat on the contact record
Conversations land in your CRM with the source attached: click-to-WhatsApp ad, website button, form or QR on your own printed material. If you don’t have a CRM, we usually set up a HighLevel CRM.
4. An AI agent that only knows your business
It answers from the information you give it (services, areas, hours, documents needed) and asks the qualifying questions you choose. It stays on your topics: Meta’s terms for its business platform don’t allow a general-purpose AI assistant as the main function.
5. A clean hand-over to a person
The agent hands over when the lead is qualified, asks for someone, complains or asks something outside its brief. Your team gets a task with the summary of the chat, and the agent stops replying to that contact.
The rules that keep a number healthy
- Opt-in first. You only message people who gave you their number and agreed to hear from you on WhatsApp.
- The 24-hour window. After a customer writes, you can reply freely for 24 hours. Outside it, only approved templates.
- Stop means stop. An opt-out is saved in the CRM and respected on every channel, reactivation campaigns included.
- Quality before volume. Meta raises a number’s sending limits gradually and watches how people react. Blocks and reports hurt; we pace sends to avoid them.
What Meta charges, separately from us
Meta has billed WhatsApp Business Platform messages per message since 1 July 2025, with rates by message category and the recipient’s country.
Since 1 October 2026, service messages are charged too: the free-form replies you send inside the 24-hour window, and utility templates sent inside it. Messages sent within the free entry point window, from ads that click to WhatsApp, remain free.
We estimate the monthly Meta cost from your expected volume before the build starts. It’s billed by Meta or your BSP, never through us.
Who it’s for
| Business | What WhatsApp usually handles |
|---|---|
| Real estate brokerages | Replies to click-to-WhatsApp ads, viewing requests, buyer criteria stored for the agent. Property ads and generic lead campaigns carry a Trakheesi permit number |
| Clinics | Booking requests by branch and treatment, reminders, no clinical advice from the agent; ad content approved by your Medical Director under DHA standards |
| Service and B2B companies | Quote requests qualified before a call, documents collected, follow-up over long decisions |
| Online stores | Abandoned-cart reminders as marketing templates, only to customers who opted in. See ecommerce web design in Dubai |
How a project runs
| Stage | What happens |
|---|---|
| Week 1 | Number, Meta verification and provider in place; we read a sample of your real chats to learn the questions people ask |
| Weeks 2–3 | Templates submitted, CRM connected, agent written and tested against those real questions |
| Week 4 | The agent drafts and your team approves each reply before it goes out |
| Afterwards | The agent replies alone within agreed limits; we review its conversations weekly during the first month |
Proof
We run WhatsApp on Meta’s official platform for clients in Spain, inside their CRMs: a real estate agency with three offices that offers a viewing by WhatsApp before an agent calls, and follow-up sequences that stop when the person answers. We haven’t published WhatsApp-specific figures yet, so there are none on this page.
Pricing
From AED 6,100 per project (≈ €1,500): number set-up, templates, CRM connection, AI agent and hand-over rules. The price rises with the number of languages, conversation types and systems to connect, and you see the final figure in writing first.
Meta’s per-message charges and the official provider’s fee are billed to your own account. Any other tool is quoted before we start.
Prices exclude VAT. If VAT applies, it is added at the legal rate and shown on the invoice. Invoiced by LEADS AND FUNNELS MARKETING FZCO, licensed by IFZA in Dubai (licence 75650).
Want automation beyond chat, like reports or back-office tasks? See AI automation beyond WhatsApp. Need the ads that bring the chats? That’s lead generation with ads included. Everything else is on the full price list.
Frequently asked questions
No. A BSP is a company Meta authorises to give businesses access to the API. We work with official providers and with Meta’s own platform, and build everything around the number: templates, CRM connection, AI agent and hand-over. The number and the provider account stay in your company’s name.
No. Meta charges per message delivered, at rates that depend on the message category and the recipient’s country. Since 1 October 2026 that includes replies inside the 24-hour customer service window. Your provider may add its own monthly fee. We give you an estimate before you commit.
WhatsApp marketing in Dubai works the same way as anywhere else on the API: only to contacts who opted in to WhatsApp, using approved marketing templates. We don’t buy lists or message people who never agreed to it. A send to an old list without consent is the quickest way to lower your number’s quality rating and lose sending capacity.
Yes. The language models we use handle both, among others. We write its instructions and test its answers in each language your clients use, and the templates are submitted for approval in each language too. Anything the agent isn’t sure about goes to a person.
Dubai’s DLD/RERA 2024 brokerage guide asks for a permit for any real estate advertisement or marketing material, and property ads sent on WhatsApp carry the permit number. Your broker obtains it; we can’t apply for you. General information checked in October 2026, not legal advice.
Next step
Bring a few recent WhatsApp chats with leads. We’ll show you which ones an agent could have answered in seconds and which needed a person. Or try it the direct way: message Miguel on +34 611 833 911.