SEO expert in Dubai: work directly with Miguel Ángel Paniagua
I’m Miguel Ángel Paniagua, founder of captacion.ai. I do the SEO myself: the audit, the keyword map, the pages and the monthly report, for businesses in Dubai and the UAE, in English or Spanish.
From AED 3,100/month + AED 2,000 set-up (≈ €750 + €500), the same price as our SEO service. You talk to me, not to an account manager.
Written, in 7 days, no call needed. Here’s what the free audit includes.
Expert, consultant or agency: which one is this?
This page is about who does the work and how. If you search for an SEO expert or SEO consultant in Dubai, you usually want to know who will actually touch your website.
That’s me. I plan the work, I check every page before it goes live and I’m the one on the monthly call.
If you want the service itself (what’s included, the packages and how the months run), see our SEO agency in Dubai page. Same service, same price.
Miguel Ángel Paniagua
I founded captacion.ai and run it from Dubai. The company is LEADS AND FUNNELS MARKETING FZCO, licensed by IFZA (licence 75650). More about the company behind captacion.ai.
My background is client acquisition: ads, landing pages, CRM and follow-up for businesses in Spain. That’s why I judge SEO by one thing: whether it brings enquiries.
| Languages | English and Spanish |
|---|---|
| Based in | Dubai, UAE · Gulf Standard Time (GMT+4) |
| Works on | Technical SEO, content, local SEO, SEO for AI search |
| Company | LEADS AND FUNNELS MARKETING FZCO · IFZA licence 75650 |
What I do personally
- The audit. I crawl your site, read your Search Console and write down every issue, what it costs you and the order to fix it.
- The keyword map. Built from search data for the UAE, with volume and difficulty per search. Each page targets one search.
- The pages. I write or brief every page, and nothing goes live without my review.
- The technical work. Schema, hreflang between languages, sitemap,
llms.txtand the fixes the audit finds. - The report. Once a month, from Search Console: what moved, what didn’t and what’s next. On a call with me.
I use AI tools to research and draft faster. Deciding what gets published, and checking it, stays with me.
What I don’t do: buy links, publish filler articles to hit a monthly number, or promise a position on Google.
My method in four parts
1. Technical audit first
Before writing anything, I fix what stops Google from reading your site. Indexing, duplicates, broken links, mobile speed and structured data.
The audit is written. You see every issue and decide with me what goes first.
2. Content backed by real data
Pages that only repeat what’s already out there rarely get picked by Google or quoted by AI tools.
So each page carries something checkable: your prices, your process, your figures, or an official source with a date. For example, our UAE Advertiser Permit guide quotes the rule it explains.
3. SEO for AI search (GEO)
ChatGPT, Perplexity and Google’s AI Overviews quote pages that answer clearly. I write answers that can be quoted, add FAQ and organisation schema and publish an llms.txt file.
Nobody controls what an AI assistant says. I track it every month instead of promising it.
4. Local search and the map
In our check of 199 UAE searches for marketing and business services, 124 showed a map pack. I set up and maintain your Google Business Profile and keep your name, phone and address the same everywhere you’re listed.
How it works, step by step: local SEO in Dubai.
My own site, in public: the first 16 days
I don’t have an SEO client case to show yet, and I won’t borrow one.
What I can show is this site. I’m doing its SEO in the open, starting from zero, and these are its real numbers from Google Search Console:
| What | Figure |
|---|---|
| Pages with an average position in Google’s top 10 (19 Oct – 3 Nov 2026) | 5 with 10+ impressions (3 Spanish guides at 4.8 / 7.7 / 8.4, 2 English guides at 9.0 / 9.1) |
| First day Google showed the site | 19 Oct 2026 |
| Impressions, 19 Oct – 3 Nov 2026 | 717 |
| Clicks, 19 Oct – 3 Nov 2026 | 6 |
| Impressions, week 1 (19–25 Oct, 7-day total) | 193 |
| Impressions, week 2 (26 Oct – 1 Nov, 7-day total) | 351 |
| Pages indexed by Google (4 Nov 2026) | 49 of the 52 pages in our sitemap |
The last two days are provisional in Search Console.
Of the three pages not indexed, two are index pages I keep out of Google on purpose. The third has been discovered and is queued for indexing.
These are small numbers on a site a few weeks old, and I’m showing them because they’re real. Our own SEO pages don’t rank yet: “free seo audit dubai” sits around position 68. I’ll update this table as the data grows.
What I’ve done for clients (ads, not SEO)
My client results so far are in lead generation with ads, in Spain. They’re not SEO. I include them because they show how I measure: by enquiries and appointments, not by traffic.
| Client | Result |
|---|---|
| Tu Zona (estate agency, 3 branches in Extremadura) | 1,206 leads in 90 days at €7.85 (≈ AED 32) |
| Cratevo Financia (mortgage broker) | 2,076 leads in 90 days at €4.91 (≈ AED 20) |
| Arquimbau (dental clinic, 4 branches) | 260 appointments in 45 days |
SEO gets judged the same way. The monthly report shows rankings, but the question is whether the site brings you more enquiries.
Who I’m a good fit for
| Good fit | Not a good fit |
|---|---|
| Service businesses in Dubai and the UAE that sell through an enquiry or a call | Anyone who needs enquiries this month: start with Google Ads |
| Owners who want to deal with the person doing the work | Anyone looking for a guaranteed first position |
| Sites in English, Spanish, or both | Anyone who wants 30 articles a month, whatever’s in them |
Price
From AED 3,100/month + AED 2,000 set-up (≈ €750 + €500), VAT excluded, for one website and one location: see SEO packages and what each one includes.
Frequently asked questions
Both, in a way. You work with me directly, as you would with a freelance SEO expert. The contract and the invoice are with my company, LEADS AND FUNNELS MARKETING FZCO, licensed in Dubai. If a task needs more hands, I tell you who does it and I review the result.
No. Google decides rankings, and anyone who guarantees a position is promising something they don’t control. I commit to the work: the audit, the fixes, the pages and an honest monthly report.
Mine starts at AED 3,100/month plus AED 2,000 set-up, for one website and one location. Prices in Dubai vary widely, and many SEO providers don’t publish theirs. Ask for the price in writing and for what each month includes.
There’s no official ranking. Many “Top 10” lists are published by agencies that include themselves. Ask any SEO expert for things you can check: their own site’s Search Console, pages they’ve ranked and a written audit before you sign.
Yes. The work is done remotely, and local SEO works the same for any emirate. I’m based in Dubai and can meet in person there when it helps.
To me. I’m on the monthly call and I answer your messages, in English or Spanish.
Next step
Leave your website and your email, or send it on WhatsApp to +34 611 833 911. I send the audit within 7 days.