Healthcare marketing agency in Dubai: patient enquiries inside the DHA rules
We help clinics in Dubai turn advertising into booked appointments: Meta Ads, Google Ads, a landing page per treatment and a WhatsApp booking flow. Nothing goes live until your Medical Director has approved it.
Clinic advertising from AED 4,100/month + AED 2,000 set-up (≈ €1,000 + €500) per channel. The budget for the ads themselves goes from your clinic straight to Meta or Google.
We look at your current campaigns and your booking process together and show you where patients drop out.
DHA rules come before any campaign
Healthcare is one of the most regulated sectors to advertise in Dubai. Two things have to be in place first:
- A medical advertisement licence. The DHA standards require its number on the clinic’s official social media account. Your clinic holds it; we can’t apply for it on your behalf.
- Medical Director approval. Under the DHA’s Standards for Medical Advertisement Content on Social Media, anything that uses the clinic’s name or location is approved by the Medical Director, who answers for its content.
How that works with us: we prepare the content, your Medical Director approves it, and we don’t publish without that approval. Every script, image, ad text and landing page goes to them in writing first.
Four kinds of ad we don’t make for clinics in Dubai:
- Before-and-after photos.
- Promised or guaranteed results.
- Bait prices or discounts used as the hook.
- Patient testimonials.
The DHA standards restrict all four. Before-and-after images, for example, are only allowed under strict conditions and with a written disclaimer. We leave them out entirely.
General information checked against the DHA standards on 2026-10-29, not legal advice. Confirm your clinic’s case with the Dubai Health Authority and, for the medical advertisement licence, the Ministry of Health and Prevention (MOHAP).
What we run for clinics
Meta Ads for people who aren’t searching yet
Facebook and Instagram campaigns aimed at the treatment you want to fill, set up separately for each branch. Scripts written for your doctors to film, lead forms or click-to-WhatsApp, and every enquiry tagged with the ad behind it. More detail on Meta Ads in Dubai.
Google Ads for people already searching
When someone types “dentist near me” or the name of a treatment, they’re ready to book. Search campaigns by treatment and area, with calls and WhatsApp clicks counted as conversions. See Google Ads in Dubai. The same searches show a map of nearby clinics; that part is local SEO in Dubai.
A landing page per treatment
One page for implants, another for orthodontics, rather than sending everyone to the homepage. Doctor credentials, what the treatment involves, its risks and benefits, and a booking form. Approved by the Medical Director like the ads.
CRM and WhatsApp for bookings
An enquiry is worth something only if someone answers it. We connect forms and ads to a CRM (GoHighLevel), reply on WhatsApp through Meta’s official platform, put the appointment in the right calendar and send reminders so fewer patients miss the visit. The build is explained on our CRM and WhatsApp set-up page.
Case: Arquimbau, dental clinic with 4 locations in Barcelona
Arquimbau has four clinics around Barcelona, and we’ve run their Meta Ads for implant patients since September 2026. It’s a Spanish client, so Spanish rules apply rather than the DHA’s.
What we set up and learned:
- One campaign and one lead form per location. Patients book near home, so each clinic gets its own budget and its own enquiries.
- Every lead traced to the chair. We cross each enquiry with the clinic’s own records: appointment booked, patient attended, treatment started.
- Tests by idea. A round of image ads brought plenty of forms and not a single booked appointment, so it was switched off. Video kept the budget.
- The leak after the booking. Patients waited days for their first visit and some didn’t turn up. Appointment reminders became the next priority, ahead of more ad spend.
We don’t yet have a clinic client in Dubai to show, and we won’t invent one.
Who it’s for
| Clinic | What usually moves the needle |
|---|---|
| Dental clinics | High-value treatments such as implants and aligners, one campaign per branch, first-visit bookings on WhatsApp |
| Aesthetic and dermatology clinics | Treatment pages with risks stated plainly; content kept well clear of before-and-after and absolute claims |
| Physiotherapy and multi-specialty centres | Google searches by condition, reminders that cut no-shows, follow-up for courses of sessions |
Pricing
| Service | From |
|---|---|
| Meta Ads | AED 4,100/month + AED 2,000 set-up (≈ €1,000 + €500) |
| Google Ads | AED 4,100/month + AED 2,000 set-up (≈ €1,000 + €500) |
| Landing page per treatment | AED 2,900, one-off (≈ €700) |
| CRM and WhatsApp booking flow | AED 3,100/month + AED 4,100 set-up (≈ €750 + €1,000) |
Each one is sold on its own; most clinics start with one ad channel and the booking flow. Ad budgets go from the clinic to Meta or Google and aren’t part of our fee.
Prices exclude VAT. If VAT applies, it is added at the legal rate and shown on the invoice. Invoiced by LEADS AND FUNNELS MARKETING FZCO, licensed by IFZA in Dubai (licence 75650).
Compare them with every service with its price.
How a clinic project runs
| Stage | What happens |
|---|---|
| Week 1 | We check the advertising licence and who signs off content, then review your accounts and how bookings are handled today |
| Weeks 2–3 | Scripts, ad texts and landing page drafted and sent to the Medical Director; tracking and booking flow built |
| Week 4 | Approved content goes live |
| Every month | Enquiries reconciled with appointments and treatments; new content only after a fresh approval |
We work remotely and in person in Dubai. If doctors or staff also promote the clinic from their personal accounts, they may need a UAE Advertiser Permit from the National Media Authority (info@nma.gov.ae).
Frequently asked questions
Yes. Under the DHA standards, a clinic’s official account shows its medical advertisement licence number, and every post or ad using the clinic’s name or location is approved by its Medical Director. Your clinic holds the licence and the approval. We prepare the content and wait for that sign-off before anything runs.
For Dubai clinics we leave them out: the DHA standards only allow before-and-after images under strict conditions, and testimonials need the patient’s written consent. Rather than work at the edge of the rules, we build campaigns around the treatment, the doctors and the booking process. Your Medical Director still reviews every piece.
The standards prohibit inaccurate prices and discounts or inducements that can’t be met. We don’t build campaigns around a bait price. If you want a price or an offer in an ad, your Medical Director confirms the wording against the standards first, with the conditions stated next to it.
Not yet. Our healthcare case is Arquimbau, a dental clinic with four locations in Barcelona, Spain. We say so plainly. What carries over to Dubai is the method: one campaign per location, every lead reconciled with appointments, and content approved before it runs.
Your clinic pays Meta or Google directly, on ad accounts in the clinic’s name. Our fee is invoiced separately. The pages, CRM, WhatsApp number and data are set up in your name, so if we stop working together, everything stays with the clinic.
Next step
Bring your current campaigns and your booking numbers, and we’ll show you where patients are lost between the ad and the chair. Or message Miguel on WhatsApp: +34 611 833 911.