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Neither Property Finder nor Bayut publishes a price list for developers or brokers: what a portal costs you is a quote from their sales team. We checked both again on 2026-11-03.
What Property Finder does publish is how you pay: a fee due at the start of the contract, prepaid credits that expire and can’t be refunded, prices before VAT, and no guarantee of leads.
So the useful question isn’t the subscription fee. It’s what each qualified buyer costs you, by channel. That you can measure.
What Property Finder publishes
Prices: none. Its Partner Hub for “real estate professionals” has a “Get Started” button that leads to a company registration form. It asks for your company, city and trade licence status, then a salesperson calls.
What it does publish is how you pay. Its terms and conditions (read on 2026-11-03, no “last updated” date shown) say:
- A subscription with a fee, due “at the start of the Contract Term”.
- Pre-paid credits you spend to display listings. Listings can run as Standard, Featured or Premium.
- No refunds on credits. “You cannot pause, cancel, or get a refund for any Credit.” Nor on the fee: “You do not have a right to claim a refund of the Fee.”
- Credits expire. Unused credits “will expire and will not roll over to the next Credit Term.”
- VAT on top. “The prices offered by us are exclusive of any applicable taxes”; UAE VAT is added on top.
- No lead guarantee. Property Finder does “not, in any manner, promise or guarantee any leads or minimum number of leads or impressions.”
- Who can list. You must hold a valid licence as a broker, hotel apartment operator or developer, and “obtain and possess necessary permits” to market the listings. In Dubai that means a Trakheesi permit.
Those terms matter more than the fee. You pay at the start of the term (or of each credit term, if you pay in instalments), for exposure, with no refund and no lead promise. Budget for it like media, not like a lead supplier.
What Bayut publishes
Prices: none that we could read. On 2026-11-03, bayut.com’s main pages (advertise, terms, new projects) still returned a 503 error to automated access, so we could not check them directly.
What we could read:
- Its agent portal ends in an “Advertise with Bayut today!” form. No prices or packages.
- Its TruCheck™ article (updated 19 October 2026) explains listing verification badges and says badged listings rank higher. No prices.
Treat Bayut like Property Finder: a quote from sales, then a contract you should read clause by clause.
Figures you’ll find online
Search “Property Finder cost” or “Bayut packages” and you’ll find monthly figures in AED on blogs, forums and old press articles.
We don’t repeat them. None comes from the portals themselves, most have no date, and they usually describe broker packages, not developer deals.
The only reliable figure is the one in your own written quote.
What to ask the sales team
Get the quote in writing, with these answered:
- What exactly is included. Number of credits or listing slots, how many go to Featured or Premium, project pages, developer branding.
- Contract term and renewal. Minimum months, auto-renewal, notice to cancel.
- How credits are consumed. Per listing, per day, per upgrade. What happens when a unit sells and the listing comes down.
- What expires. Unused credits and top-ups at the end of the term.
- How leads reach you. Calls, WhatsApp, email, form. Whether they flow into your CRM automatically.
- What data you get. Views, leads per listing, leads per project, by week.
- Price including VAT. Property Finder’s terms quote prices before tax, so ask for the total you’ll pay, to compare it with any other channel.
And one for you: how many leads did each portal bring last quarter, and how many became site visits or viewings? Without that, you can’t negotiate.
How to budget a portal
Portals sell exposure, not leads. That changes how you plan the spend.
- Fix the period. One contract term, one project.
- Plan the credits per unit type. Your best-selling layouts deserve the Featured slots, not the slow ones.
- Assume no carry-over. Unused credits are money lost. Buy what your team can list and keep fresh.
- Book a review date before renewal. Leads, viewings and bookings by portal, from your CRM, not from the portal dashboard.
The real estate lead sources in Dubai guide covers where portals fit next to ads, referrals and broker networks.
Portal vs your own system: cost per lead and per viewing
Compare channels with the same ruler. Not by fee, by result.
Portal cost per lead = what you paid the portal in the period ÷ leads from the portal in that period.
Portal cost per viewing = what you paid the portal ÷ site visits or viewings that came from the portal.
For an own lead generation system (Meta ads + a project landing page or WhatsApp + follow-up in a CRM), the same maths:
Own cost per lead = (ad spend + management fee) ÷ leads.
Own cost per viewing = (ad spend + management fee) ÷ viewings.
Careful: the “textbook” cost per lead only divides ad spend. The portal charges everything in one fee, so add the management cost too.
If you’d rather not do it by hand, our portal vs own lead system calculator runs the same comparison with your own figures.
Three rules for a fair comparison:
- Same period and same project.
- Source of every lead recorded in the CRM. Without it, it’s opinion. That’s what a CRM that records the source of every lead is for. To check a portal’s story against the market, the DLD’s open data lists registered transactions by project, area, and off-plan or ready.
- Count viewings, not just leads. A channel that’s cheap per lead can be expensive per viewing if it brings browsers.
One more: reply speed distorts the numbers. Portal buyers often enquire with several agencies at once. A lead you answer the next morning costs the same and converts less. More on that in our speed to lead guide.
At our published prices, an own system starts at AED 4,100/month plus an AED 2,000 set-up (≈ €1,000 + €500), and we recommend at least AED 2,500/month (≈ €600) in ad spend, paid by you directly to Meta. That’s the floor of the fixed cost. The rest depends on what you invest.
Any ad that shows a specific project or unit still needs its Trakheesi permit number, whoever runs it. Lead-generation campaigns also need a permit under the DLD’s brokerage practice guide; ask your broker. The DLD fined 30 companies AED 50,000 each in February 2024 for breaking its advertising rules.
It’s rarely one or the other. Many projects use both. The maths tells you how much to put in each.
How portals fit into the budget, milestone by milestone: marketing plan for a UAE developer.
Frequently asked questions
Property Finder does not publish prices for developers or brokers. Its professional sign-up page ends in a form and a call from sales. Its terms do describe the model: a fee paid at the start of the contract term, pre-paid credits for listings, no refunds, prices exclusive of VAT, and no guarantee of leads. The only reliable figure is your written quote.
Not that we could find on 2026-11-03. Its main pages blocked automated access that day, and the pages we could read, its agent portal and its TruCheck™ article, show no prices or packages. Either way, ask sales for a written quote with term, credits and renewal conditions.
Yes. According to Property Finder’s terms, read on 2026-11-03, unused credits expire at the end of the credit term and don’t roll over. You also can’t pause, cancel or get a refund for a credit. Plan how many listings your team can keep live before you buy.
It depends on your project, and you only know by measuring. Work out cost per viewing for each channel over the same period, with the source of every lead recorded in your CRM. A channel with cheap leads can be expensive per viewing. Many developers use both and split budget by that number.
Property Finder’s terms say it does not “promise or guarantee any leads or minimum number of leads or impressions.” You pay for exposure. That’s why the comparison that matters is your own cost per lead and per viewing, by portal, recorded in your CRM over a full contract term.
Related terms
- Credits: Property Finder’s prepaid units for displaying listings. They expire at the end of the credit term and can’t be refunded.
- Standard, Featured and Premium listings: the three listing levels in Property Finder’s terms. Higher levels use more of your budget.
- Cost per lead: what you paid a channel in a period divided by the leads it brought in that period.
- Cost per viewing: the same spend divided by the site visits or viewings that came from that channel. The fairer comparison.
- Trakheesi permit: the Dubai Land Department permit every property ad needs, on a portal or on social media. See the Trakheesi permit for social media ads.